Chattanooga Meetings Campaign
Client: Chattanooga Tourism Co.
Services: Writing ad copy in established brand voice to match the “Right size, right attitude” tag line.
The Opportunity:
Chattanooga is a dynamic mid-sized city known for its outdoor adventures, tech-savvy appeal and warm, welcoming vibe. The Chattanooga team wanted to position the city as an ideal destination for meetings due to its amenities and personality.
The Approach:
Outfitted in the irreverent yet welcoming voice of a Chattanoogan, this campaign wove together the “honest as heck” spirit of this riverside city, the amenities meeting planners value and the sense of adventure attendees love.
Right size, right attitude.
This is the sweet spot. Where you can get from a boardroom to a hiking trail in no time flat. Where a thriving arts and culture scene coexists alongside spectacular natural beauty. And where it's easy to get to, easy to get around, and easy to stay awhile. Come meet in Chattanooga.
Meet in Chattanooga.
This mid-sized city has the heart of an adventurer—and locals that make it feel like home. With this campaign launch featuring print and digital ads, plus a dedicated eNewsletter, now meeting planners know it. Soon, others will, too.