Business in Colorado Magazine
Client: Association of Colorado Chambers of Commerce
Services: Content Strategy, Research, Interviewing, Writing
The Assignment:
The Association of Colorado Chambers of Commerce (ACCC) wanted a publication that would better connect with current and prospective members and demonstrate the value of being part of the ACCC network.
The Approach:
We reviewed the current publication, which largely featured board member profiles and advertorial content, and we developed a strategy that instead prioritized the needs of local chambers of commerce and business owners. What did they need to be successful? What tools would help them navigate business challenges? And how did being a member of the ACCC fill those gaps? The result was an industry trend-focused magazine highlighting fellow member success stories, up-to-date insights and case studies on recent ACCC campaigns.
Content that educates and inspires action.
Building Business Resilience
With the COVID-19 global pandemic, businesses in Colorado and across the world faced an all new set of unforeseen challenges and ever-changing regulatory requirements. The ACCC had recently organized a workshop for members, and we gleaned event insights to develop educational content for the publication.
Blazing the Career Path
Many of Colorado’s recent graduates lacked real-world experience, while businesses struggled to recruit employees with the appropriate competencies for skills-based positions. This article highlighted several modern apprenticeship programs facilitated by local chambers of commerce to bridge this gap.