VisitNebraska.com

Client: VisitNebraska.com
Services: Writing in established brand voice

The Assignment:
Nebraska is full of surprises, and its brand refresh proved just that, with a tongue-in-cheek attitude and the tagline “Honestly, it’s not for everyone.” They needed copy in the new voice to provide context and navigation for website users.

The Approach:
After getting a feel for the in-jest tone and establishing where content was needed, the rest was easy. When you click on each of the Read More buttons, you’ll be taken to a landing page with an overview of related experiences. These are examples of landing page copy.